New Edge Web Services

Custom Development

Hands resting on a laptop keyboard. The screen is full of code used in developing websites

At New Edge Web Services we know every project in unique. We work to develop responsive web development solutions that are tailored to your business.

Rather than rely on a cookie cutter solution we work to provide a truly customized experience for your website. Whether your need involves using a CMS such as Wordpress or a built-from-scratch solution we have the skills to deliver the results you need.

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A few of our Custom Development Skills

  • HTML
  • JQuery
  • Javascript
  • CSS
  • Wordpress
  • MS SQL
  • PHP

Our Custom Development Process

Research and Analysis

Antique books on a library shelf

Understanding you and your business is crucial to creating a website that produces results. Whether building a brand new site or redesigning an existing one, research and analysis are the first steps in any project.

We will take the time to understand your business goals, learn about the competition, research keywords and phrases and review analytics.

Your websites are used by people. Our next step will be to create a persona based on your typical user. Understanding who they are, why they would come to your site, and how tech savvy they might be, we can be sure to create a website that will be provide a positive user experience.


At New Edge Web Services we believe design is more than just aesthetics. It’s also about function. A site that functions well for the user is more likely to convert that visitor into a customer.

The first step to an effective website design is to create a sitemap. The sitemap represents the information architecture of your site. We’ll map out your entire site so that pages and content are well organized and information is easy to find.

Next we will create wireframes that outline how your site pages will looks. Wireframes are a website’s blueprints. These low fidelity drawings provide examples of how the content and information flow on various screen sizes.

Top view of a desk with a cup of coffee, pair of eyeglasses, corner of a silver laptop, wireframes, sticky note and a pen

All our designs incorporate the best user-experience practices. Whether in our font or color selection, when and which icons to use, all selections are done with the goal of providing a seamless and delightful experience to the website visitor. This includes ensuring that accessibility standards are always adhered to, so visitors with hearing or visual impairments can use your site with ease.

Icon showing a desktop monitor, laptop, tablet, and a mobile phone with Responsive Web Design on the screens

We design websites to work on all screen sizes. We understand that responsive design is more than just shrinking your website down. It requires strategically adjusting how a site is displayed depending on the screen size and the user goals for a particular area of the website.

And of course, we will always review any brand guidelines, print materials or other marketing initiatives you may have to ensure your website maintains a cohesive look and feel. You will receive a website that reflects your business and brand.

Development and Testing

Picture showing JavaScript code on the left side and the WordPress logo on the right

Once we have agreed to a design plan, we will begin the development work. Whether the solution is WordPress or custom code we will be sure that your site is built using best practices and the latest in coding standards. This will ensure your site is responsive, loads quickly and is secure.

The development process wouldn’t be complete without proper testing. We employ a continuous testing process that begins early and is performed throughout the development stage. By testing as we go we can ensure that all aspects of your site are properly integrated and working as intended.

Because all our designs are responsive, rest assured that our testing is done on multiple devices, browsers and screen sizes. When your site launches it will work for everyone.


Deploying a website includes many steps. Certainly uploading the new page files, any images used, any Cascading Style Sheets, JavaScript or other special code. Optionally, setting up any e-mail addresses you may want for your site. Adding the security certificates, registering the site with the major search engine companies and requesting the site index to be done as soon as possible, a crucial process in updating the site's ranking in Search-Engine results.

After your site has successfully passed our rigorous testing and received your approval, it's time to launch it!

Space shuttle launching into space


Do you need hosting? We can help with that too.

Siteground is the company we use and happily recommend for all your hosting needs.

Web Hosting

Please note this is an affiliate link. By using this link we may receive a small commission but your hosting-services fees will not change. To be clear, we are using an affiliate link because we like, use and happily recommend SiteGround to our customers.

Have an idea, question, or just want to chat?

You can call us:
(603) 670-9972 (603) 670-9972

Or send us a message:

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