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One of the questions I am asked a lot is do we offer Search Engine Optimization (SEO) services? The answer is: sort of.
SEO is an important part of a website. However, it can be confusing to understand and navigate.
When we look at SEO we see two types. The first is more of the “technical” part. It has to do with the setups in the back end of the site. That service is standard with every site we build.
However, there is another part of SEO that focuses more on monitoring and analysis. This is the part that is more focused on the overall digital marketing strategy.
Some companies have very active digital marketing campaigns. In these cases they are monitoring the site performance and looking for ways to increase rankings. For example, they may propose blog topics, add a landing page or change the existing content. The ongoing monitoring and analysis is the part of SEO I don’t do.
When you work with a digital marketer you may be given a list of suggestions that may improve your SEO rankings. I can help implement them and make sure that the back end setups reflect those changes.
We also offer Site Audits. Included in the Site Audit is an analysis of your website’s SEO along with suggestions to improve it. We recommend that you perform this service annually. Think of it like going to the doctor for your annual check up. Having an annual site audit will help make sure your site is healthy and catch any issues before they can become catastrophic.